Wednesday, January 30, 2013

Reverse Brainstorming


Reverse brainstorming helps you solve problems by combining brainstorming and reversal techniques. By combining these, you can extend your use of brainstorming to draw out even more creative ideas.

To use this technique, you start with one of two "reverse" questions:

Instead of asking, "How do I solve or prevent this problem?" ask, "How could I possibly cause the problem?"

Instead of asking "How do I achieve these results?" ask, "How could I possibly achieve the opposite effect?"

Reverse brain-storming is a good technique to try when it is difficult to identify solutions to the problem directly.

Read the complete article here.


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